THE STRATEGY:

We devised a meticulous campaign leveraging short-form videos on Instagram Reels and TikTok, which are recognized as the most effective means to captivate audiences and foster a dedicated community.

This strategy entailed a thorough consideration of Tracy's objectives for her personal brand, culminating in the development of a tailor-made marketing strategy designed to propel her toward these social media milestones.

Subsequently, we embarked on the creative process of ideating and scripting videos for Tracy to create.

My consultation included best practices for crafting engaging captions and conducting thorough hashtag and keyword research to further optimize the titles and captions of each video she shares

BEFORE
working with Müd

AFTER
working with Müd

THE RESULT:

In the initial 30-day collaboration with Müd, Tracy experienced remarkable results.

Followers increased by 7,000, a significant accomplishment.

Engagement increased by 578%.

Our collaboration has propelled Tracy into the spotlight as a featured presence in esteemed national broadcast and print media outlets, including The Drew Barrymore Show
and the NY Post.

Currently, Tracy boasts 2.3 million total views across her video content, with her follower count now standing at 18,000 and a daily influx of approximately 100 new followers.

Tracy continues to receive inquiries to contribute and consult for television programs.

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CLICK TO SEE TRACY IN ⤵
The Drew Barrymore Show
NYT
Washington Post
People Magazine
Daily Mail UK