How To Get Media Attention Without Public Relations

October 29, 2023

If you’ve always wanted to get your work in front of national media without giving 1,000s of dollars to a PR Agency, you’re in for a treat…

I’m going to let you in on a little secret that has helped my clients land on prestigious platforms like The Drew Barrymore Show, the NY Post, and more – all without the help of a PR firm.

Let’s talk about some proven ways to get national media attention without throwing thousands of dollars in the dumpster. You guessed it, we’re talking about building a personal brand on social media.

So, what about having a personal brand makes you look so much more appealing to media outlets?

Authenticity Sells

The media is hungry for authenticity. They want to connect with real people, not faceless entities. When you build a strong personal brand on social media, you’re giving them a glimpse into your life, your process, your uniqueness, and so much more. This connection makes you more appealing to media outlets.

Content Is King

The content you create and share on social media is your ticket to the media spotlight. When your content resonates with your audience, they become your best marketing team. Your personal brand creates organic buzz, getting your name in front of the right people all from the comfort of your social media platforms.

Ruffle Some Feathers

If you take one thing from this post, let it be this point. Polarization is KEY to getting media attention. You’ll never get noticed by sharing what you think or do that everyone else also agrees with or does. If you want national media attention, you have to take a stance on something. Share your hot takes, those things you disagree with that everyone else swears by, teaches, or speaks about within your niche.

Targeted Engagement

Unlike traditional PR methods that cast a wide net, your personal brand on social media allows you to engage with your target audience directly. You can foster a community of individuals who are genuinely interested in your work, increasing the chances of your content reaching the right eyes and ears.

Final Thoughts

You don’t need to break the bank with traditional PR in order to get the media attention you deserve. My clients’ success stories are living proof that it’s possible. Check them out here. It’s not about who you know or how much you spend; it’s about your unique voice and the community you create.

Of course, you already know my DMs are always open. I’d love to hear how you implement these proven tactics into your content. If you are looking for 1:1 support, book a call here, or shoot me a DM so we can chat 🫶🏼