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How To Create Content That Gets You Publicity

December 5, 2023

I’m about to spill the tea on a strategy that has propelled my clients onto the Drew Barrymore Show, the NY Post, and more.

It’s all about having a supervillain in your strategy. Buckle up because I’m about to dive into how this strategy can set you apart from the competition and land you in the spotlight.

To stand out, you need to be different, and that’s where the supervillain comes into play.

Creating content about your supervillain is bold, memorable, and gets people talking. Here’s why it works:

Differentiation

Having a supervillain in your content sets you apart from everyone else in your niche. It gives your audience something to latch onto, a distinctive element that separates you from everyone else in your industry.

Emotional Engagement

Speaking about your supervillain stirs emotions. Whether it’s sparking agreement or disagreement, emotions drive engagement. People are more likely to share content that evokes strong feelings, leading to increased visibility and, ultimately, publicity.

Storytelling Power

A supervillain adds depth to your storytelling. It creates a narrative arc, a conflict that keeps your audience hooked. The media loves a good story, and by introducing a supervillain, you’re handing them a ready-made plotline.

Media Craves Controversy

Let’s face it, the media loves controversy. Your supervillain provides the perfect in for journalists and producers looking for stories that will capture the public’s attention. It’s your ticket to getting noticed.


My clients have experienced firsthand the power of content about their supervillain. By identifying their supervillain and crafting content that sparks conversations, they’ve been featured on high-profile platforms like the Drew Barrymore Show, the NY Post and so many more. It’s not about stirring controversy for the sake of it, but rather about creating content that stands out and makes a meaningful impact.

I want to challenge you to make 3 videos about your supervillain and see what happens. Choose ONE thing in your industry that you disagree with and create 3 pieces of content about that one thing!

It’s about being bold, different, and unapologetically you. So, identify your supervillain, craft compelling content, and watch the world take notice.

Of course, you already know my DMs are always open. I’d love to hear how you implement this proven tactic into your content. If you are looking for 1:1 support, book a free call here, or shoot me a DM so we can chat 🫶🏼

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