How TikTok is Changing Marketing

February 7, 2023

TikTok has quickly become one of the world’s most popular social media platforms, with over 1 billion active users. That app, which put short-form video on the map has not only changed the way we consume content, but the way we market. Below we’re breaking down just a few of the ways TikTok has changed marketing.

  1. Short-form video content: TikTok has popularized short-form video content, with videos averaging 15 seconds in length. This has challenged marketers to think creatively about how to convey their message in a limited amount of time. As a result, marketers use TikTok to create fun and engaging content showcasing their products and services.
  2.  Increased brand awareness: TikTok’s massive user base provides a huge opportunity for companies to reach a wider audience and increase brand recognition. By creating entertaining and engaging content, companies can reach a younger demographic and build a loyal following.
  3.  Influencer marketing: TikTok has become a hotbed for influencer marketing. With the app’s focus on short-form video content, influencers are able to create engaging content that showcases products and services. This has allowed companies to reach their target audience and drive sales.
  4.  Interactive features: TikTok offers interactive features such as filters and augmented reality effects that marketers can use to make their content more engaging. Companies use these features to create fun and creative marketing campaigns that appeal to users.
  5.  User-generated content: TikTok’s unique user-generated content model has given companies the opportunity to tap into their customers’ creativity. By encouraging users to create content using their products and services, companies can build a community of brand advocates who help spread the word about their products and services.
  6.  Data-driven targeting: TikTok’s advanced targeting capabilities allow marketers to reach their target audience based on a variety of factors, including age, location, and interests. This data-driven approach allows companies to reach their target audience more effectively and efficiently.

TikTok provides companies, brands, and individual creators with a new way to reach and engage with their target audience. As the app continues to grow in popularity, companies that invest in TikTok marketing will have a competitive advantage in today’s digital landscape.

If you feel like it’s too late to get on the app, rest assured it’s not. But keep waiting to take the leap and it might be!