THE STRATEGY:

We devised a meticulous campaign leveraging short-form videos on TikTok, which is recognized as the most effective means to captivate audiences and foster a dedicated community quickly.

This strategy entailed a thorough consideration of David's objectives for his personal brand and book, culminating in the development of a tailor-made marketing strategy designed to propel him toward these social media milestones.

Subsequently, we embarked on the creative process of ideating and scripting videos for David to create.

My consultation included best practices for crafting engaging captions and conducting thorough hashtag and keyword research to further optimize the titles and captions of each video he posts.

BEFORE
working with Müd

AFTER
working with Müd

THE RESULT:

In the initial 6 week collaboration with Müd, David experienced remarkable results.

Followers increased from 0 to 32,000, a significant accomplishment.

David's 4th video reached over 20,000 views and his 16th video posted hit 2.3 million views and brought over 30,000 new followers in 3 days.

After the 90 day program, David boasts over 3.8 million total views on TikTok, with his follower count now standing at 40,700.

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