THE STRATEGY:

We utilized short-form videos on Instagram Reels and TikTok, which are recognized as the most effective means to captivate audiences and foster a dedicated community.

This strategy entailed a thorough consideration of Brittany's objectives for her personal brand, culminating in the development of a tailor-made marketing strategy designed to propel her toward these social media milestones.

Part of our process included ideating and scripting videos for Brittany to create with inspiration pulled from her experiences as a Targeting Officer in the CIA and hunting down terrorists in Iraq.

My consultation included best practices for crafting engaging captions and conducting thorough hashtag and keyword research to further optimize the titles and captions of each video she shares.

BEFORE
working with Müd

AFTER
working with Müd

THE RESULT:

In the initial 30-day collaboration with Müd, Brittany experienced remarkable results.

Followers increased by 26,400 and her first video gained over 100,000 views within 2 days.

Engagement increased by 10,000%.

Our collaboration has propelled Brittany onto the radar of film agents and traditional publishers. She has signed with a film agent in LA and is in communication with entertainment studios about turning her book into a movie or show.

Currently, Brittany has over 3 million total views across her video content, with her follower count now standing at 81,700 and a daily influx of approximately 150 new followers.

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