Did you know that outdated websites with poor functionality are one of the leading causes of website abandonment? According to a study by Top Design Firms, 42% of people will leave a website because it’s hard to use.
We’re breaking down 5 reasons your website might be outdated and in need of a redesign!
Let’s get into it!
HARD TO NAVIGATE WEBSITE: The purpose of a website is to provide a user-friendly experience that helps visitors find the information they need as quickly and easily as possible. If your users are struggling to find content due to crowded web design, too many options, poorly labeled links, or even dead ends, then it’s likely that your website needs a redesign.
LACKS CLEAR CALL TO ACTION: If your website isn’t converting users, then it’s definitely worth taking a look at all the possible reasons why. Confusing or unclear calls to action could be the culprit. If you’re CTAs are vague or cryptic, aren’t prominently placed on your site, or you might have too many CTA’s on each page, making it unclear what path the user should take are all reasons you might not be converting users on your site.
LOADING TIME TAKES TOO LONG: The longer it takes your website to load, the more likely people are to leave. The first 5 seconds have the highest impact on conversion rates. Slow loading time can contribute to low conversions and high bounce rates (people leaving your page quickly). Even a 0.1-second improvement in load time can influence every step of the user journey and ultimately increase conversion rates.
NOT MOBILE FRIENDLY: Mobile traffic has been hovering around 50% since 2017. That means it’s more important than ever to optimize your website for not only desktop but mobile devices. While most websites are responsive, the experience on mobile is often less optimized and can feel like an afterthought. Not having a responsive design is rated as a top reason visitors might leave a website.
OUT-OF-DATE CONTENT: Content is one of the most important aspects of your website. Some outdated content could include things like out dated addresses, contact information, broken links, and past events that are no longer relevant. All of this will negatively impact your website performance.
If you recognize even one of these signs that your website is outdated, you should seriously consider a website redesign to make improvements to your website. At Müd, we will help you address these issues by creating a website that is not only beautiful but user-friendly, designed to tell your story, start attracting premium clients and raise your value.